Summer 2013 Newsletter

Star City Motor Madness 2013 Cruise-In Friday June 28th

Star City Motor Madness once again comes to Williamson Road, Friday June 28th from 6pm to 10pm.   This is the largest single evening event on Williamson Road annually bringing in excess of 25,000 participants and patrons.  Many Williamson Road retailers report this to be their “Black Friday” and biggest sales day of the year.

Now in its 12th year, Star City Motor madness is a fantastic and enormous “cruise-in” on Williamson Road on Friday, followed by a 500+ car show in downtown Roanoke the next day from 10 am to 4 pm.  This year’s mark car is the street rod.

Williamson Road has long been the road for cruising especially in the 1950s & 60s when Williamson Road was virtually the only way into and out of the north side of Roanoke.

Cruises occur throughout the U.S. as a celebration of America’s passion for the automobile.  Typically cruises consist of antique and customized cars.  Star City Motor Madness, however, is open to any auto enthusiast whose car evokes a feeling of nostalgia or excitement.

WRABA is a Diamond Sponsor of the 2-day event and has been the premier sponsor since Star City Motor Madness’ first year in 2002. 

As anyone who has attended the cruise can attest, Williamson Road and its businesses are in the spotlight the evening of the cruise as literally thousands of cars cruise the road and thousands of spectators set up lawn chairs along the sidewalk from Orange Avenue to the Boxley Hills area.  In an effort to reduce congestion again this year, the outside lanes of Williamson Road will be open only to cruising vehicles and the inside lanes for  through traffic.

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