10th Anniversary Star City Motor Madness Cruise Night June 24th
Star City Motor Madness once again comes to Williamson Road, Friday, June 24th from 6pm to 10pm. This is the biggest single event on Williamson Road each year. Many Williamson Road retailers say this is their best day of the year.
In its 10th year, Star City Motor Madness is a massive “cruise-in” on Williamson Road on Friday followed by a 500+ car show in downtown Roanoke the next day from 10am to 4pm. Williamson Road has long been the road for cruising, especially in the 1950s and 1960s when Williamson Road was virtually the only way into and out of the north side of Roanoke.
Cruises occur throughout the U.S. as a celebration of America’s passion for the automobile. Typically cruises consist of antique cars and customized cars. Star City Motor Madness however is open to any auto enthusiast whose car evokes a feeling of nostalgia or excitement.
WRABA is a Diamond Sponsor of the 2-day event. WRABA has been the premier sponsor since Star City Motor Madness’ first year in 2002.
As anyone who has attended the cruise can attest, Williamson Road and its businesses are in the spotlight the evening of the cruise as literally thousands of cars cruise the road and thousands of spectators set up lawn chairs along the sidewalk from Civic Mall all the way to Happy’s Flea Market. In an effort to reduce congestion, beginning this year outside lanes of Williamson Road will be open only to cruising vehicles and inside lanes for through traffic.
Throughout the evening cruisers can park and spectators may enjoy the vehicles up close at Berglund Credit Line. Food and entertainment will be available.
By 2010 Star City Motor Madness had achieved national status as one of the premiere automotive events in the United States. This was due to the Roanoke event being featured on nationwide TV on the SPEED Channel program, “My Classic Car,” with Dennis Gage. You can view the episode online at www.myclassiccar.com/ episode/15/07/
Star City Motor Madness draws from throughout the Mid-Atlantic and beyond. Through fees from the participants and donations from sponsors, the event raises money for the Virginia Museum of Transportation. For spectators all activities are free. For car enthusiasts there is no charge to cruise, though parking at Berglund Credit Line is $10 and across the street from Berglund is $5. To show a car downtown the next day the fee is $25.