The Williamson Road Corridor

Williamson Road is the Valley’s Main Street. Once a major thoroughfare for travelers through Roanoke. This busy retail street is still a major entrance to the Star City. Today Williamson Road links rapidly expanding commercial centers along its path and Hershberger Road with the new excitement of downtown Roanoke while providing a safe convenient place to shop and play. A tradition of convenient location, good value, and efficient and friendly service provides the building blocks for a new Williamson Road and the Williamson Road Community. The Williamson Road Area Business Association has become a partner with the City of Roanoke to begin building a new vision for the Valley’s Main Street.

Today WRABA takes a unified effort to bring about the changes necessary to continue the progress made along Williamson Road. We subscribe to the “Broken Window Theory” employing the repair and upkeep of properties for safety and aesthetic purposes. Our current focus is in the following areas:

Strategic Plan

  • Development of pedestrian friendly nodes of interest
  • Undergrounding of utilities
  • Storm Water Drainage issues

Public Safety

  • Roanoke City Police Department’s Business Police Academy
  • Security Assessment and Grant program promotion

Economic Development

  • Festivals and special events that make Williamson Road a destination for shopping and dining
  • Star City Motor Madness
  • Roanoke Greek Festival
  • Redevelopment of properties and attracting new businesses
  • Facilitating in Façade grants for property improvements

Image and Appearance

  • Landscaping projects such as at Orange Avenue, Breckenridge School and Hershberger Road
  • Adopt-A-Street quarterly street cleaning crews
  • Code Enforcement
  • Banners that promote events and provide a warmer atmosphere

Member Services

  • Monthly member meetings with informative speakers and networking
  • Quarterly Newsletter
  • Resource Center equipped with computer, copier, fax and meeting space

WRABA and You, Partners for Progress!